The right sticker material depends less on how it looks and more on where it will physically end up.
Matching material to use case
Paper stickers are the most affordable option and work well for indoor use — packaging seals, indoor promotional stickers, or short-lived campaigns. They're not water resistant.
Vinyl stickers are the standard choice for anything that will be handled, exposed to moisture, or applied outdoors — product labels, vehicle decals, and laptop stickers all typically use vinyl for its durability.
Holographic and specialty foil stickers are best reserved for brand moments where visual stand-out matters more than unit cost — limited editions, seals of authenticity, or premium packaging accents.